© by William Richard Green
For Autumn/Winter 2012, William Richard Green tackles the subject of Britishness, a notion that lies at the core of his universe. In a collection titled ›Hooligans Against Acid‹, Green draws on the 1989 arrival of the rave scene in England, referred to as ›The Second Summer of Love‹. Replacing the violent pastimes of football hooligans with Ecstasy-induced raves, it was a revolution that paved the way for the modern British youth culture, which rules the generation to which Green belongs.
As one of the designers headlining a new era in British menswear, Green fuses his British influences with a willingness to support the manufacturers and suppliers of England. With wools milled in Yorkshire and cotton drill from the same area used next to Jersey knitted in Leicestershire, wax cotton from Lancashire, shirting from Cumbria, and knitwear in Shetland wool, Green has created a collection, which – bar zips – is British inside and out.
The outdoorsy, boyish air, which acts as a backdrop to the William Richard Green signature, plays host to elements from sportswear and utility dress that appears throughout the collection. Performance pieces such as a grey wax cotton bomber or cashmere trousers with waxed kneepads unite the wardrobes of the terrace and the rave, not unlike the combination of navy, black, grey and orange in the colour palette. A blend of the two worlds is further manifested in the use of drawstrings, zips and double collars, which run through out the collection. A sense of functionality is introduced in a transformable Melton wool coat with hidden detachable mittens, a storm flap, waxed raglan sleeves, and a waist zip, which unzips the coat into a cropped jacket, revealing pocket details. William Richard Green is always concerned with a British craftsmanship, masculinity, precision detail and comfort but still looks fucking cool.
WILLIAM RICHARD GREEN Website